Jasper Newton Daniel, more commonly known as Jack, introduces the world to Old No. 7, his signature charcoal-mellowed Tennessee Whiskey. Jack leaves home and is taken in by Reverend Dan Call. At the Call family farm, he learns the art of whiskey making from the preacher and an enslaved man named Nathan “Nearest” Green. Jack would later hire Nearest as the Jack Daniel Distillery’s head distiller, what we call the Master Distiller today. The Jack Daniel Distillery is officially established, making it the very first registered distillery within the US, with Jack as the Master Distiller.
Jack Daniel and Old No. 7 arrived in St. Louis for the competition to little fanfare. No one knew what to make of the late arrival from Lynchburg, Tennessee and the square bottles of whiskey in the back of his wagon. And between a demonstration of the Ferris Wheel, an appearance by Helen Keller, and the debut of the hot dog, getting noticed was anything but easy.
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